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Research papers

TV's use of regular polls

This is a report about the use of polls on television at CBS News. A brief history traces the acceptance of polls during the early days of television in political and public affairs broadcasts. Polls began as an important source of information for...

Catalogue: Seminar 1986: Opinion Polls
Author: Warren Mitofsky
June 15, 1986
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Citation

Mitofsky, W. (1986a, June 15). TV's use of regular polls. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-s-use-of-regular-polls